“There’s an App for That!” is now an Apple Trade Mark

Most large and successful brands are very trade mark conscious, often verging on being aggressive.   And non more so than Apple Inc.  Apple is now the owner of the ubiquitous catchphrase “There’s an App for That.”  Apple Inc owns the registered Australian trade mark no. 1374498 for “THERE’S AN APP FOR THAT” in relation to various goods and services, primarily for electronic devices (such as phones), retailing and telecommunications.  Apple had the foresight to file the trademark application (in the US then subsequently in Australia) not too long after the phrase was first used, namely in December 2009.

The “There’s an app for that,” tagline plays a large role in Apple’s marketing and advertising initiatives around the iPhone and all other iOS devices. The phrase has become so popular that it has permeated pop culture and become repurposed and parodied in a number of fashions. It makes sense, then, that Apple would want to trademark the phrase and prevent other businesses from profiting by the commercial use of the phrase without its consent.

Contrary to common misconception, this does not mean that the average person can now no longer cry “there’s an app for that!”, or even that a trade in mobile devices cannot use the phrase.  However, it does mean that a trader of mobile devices cannot sell things under the “brand” of “there’s an app for that”.

The trade mark, in my view, is a strategy to discourage the increasingly popular new mobile devices, such as Android, from using the slogan.

The lessons:

  • Even if not your main brand, a trade mark registration can be used as a disincentive to others
  • Slogans can be trade marked
  • Be proactive about your intellectual property – you don’t have to throw the same amount of funds towards IP as Apple, but it’s good to be aware of how you can use IP law to your gain.



Share this post on your networks

Related Posts

Infringement under Designs Act 2003-Section 19

  The test of ‘substantially similar in overall impression’ in section 19 of the Designs Act 2003 (Cth) is stronger than the test of ‘fraudulent or obvious imitation’ in Designs Act 1906 (Cth).  Introduction Despite the increased celebration of product design, the law protecting designs remains amongst the least utilised of all the registered intellectual property

Read More »

Trade Marking in China

Are you doing business in China?  If so, you may want to consider registering your name or brand as a trade mark to protect it. Trade marks are country based, so you only have protection in countries where you have a registered trade mark. It may be surprising to some, but there are many similarities

Read More »

Top 10 Most Valuable Trade Marks Worldwide

From a legal perspective, trade marks are property.  Intellectual property to be precise.  Although most laypeople would consider bricks and mortar type property as being quite distinct from “intellectual property”, the law makes no such distinction.  A trade mark is treated as property that can be sold, licensed,  and potentially even stolen. Accordingly, when valuing

Read More »
Get In Touch

Contact Us

We are here to help you and aim to respond within 24 hours.